Skip to content
  • There are no suggestions because the search field is empty.

Marketing Campaign Tracker

Campaign Tracker helps you track marketing ROI by lead source. You create a lead source, get a unique lead form link, then use that link in your ads or campaigns. Bolster ties incoming leads, booked jobs, and revenue back to that source.

What Campaign Tracker does

Each campaign (lead source) gets its own lead form.

That means you can:

  • Run separate links for Google, Facebook, yard signs, referrals, trade shows, and more

  • See which campaigns create clients

  • See which campaigns turn into projects

  • Compare spend vs revenue to understand ROI

Ask yourself:

  • Which channel is actually booking work right now?

Open Campaign Tracker

  1. Use the left sidebar to go to Marketing.

  2. Click Campaign Tracker.

  3. Click Get started.

You’ll land on the Campaign trackers page.

Understand the Campaign trackers page

Each row is one campaign.

You can typically see:

  • Campaign name

  • Costs (what you spent on that channel)

  • New clients (leads captured)

  • Conversion % (leads that became projects)

  • New projects (count and value)

  • ROI

  • Status (example: Active campaign)

Each campaign row also includes:

  • Copy lead-form link
    Use this in ads and posts.

  • Download lead-form QR code
    Use this offline (signage, trucks, business cards).

Create a new lead source (campaign)

  1. Scroll down to the bottom of the page.

  2. Click Create new marketing campaign / lead source.

  3. Bolster adds a new campaign row.

If you’re stuck, click See some examples to get quick ideas for campaign names and use cases.

Name your campaign

After you create the new row:

  • Click the campaign title to edit it

  • Use a name that matches where the lead will come from

Good examples:

  • Google Ads – Kitchen

  • Facebook – Bathrooms

  • Yard sign – Oak St

  • Trade show – Home Expo 2026

  • Referral – Realtor Partners

Clear names make reporting useful later.

Share the right link in the right place

Each campaign row gives you a unique lead form.

To track leads correctly, you must use that campaign’s link.

  1. Click Copy lead-form link.

  2. Paste it into your campaign destination:

    • Google Ads final URL

    • Facebook/Instagram ad link

    • Your “Request a quote” button on a landing page

    • Email campaigns

    • QR codes on print material

Now any lead from that link will be attributed to that campaign.

Use QR codes for offline marketing

If leads come from a real-world touchpoint:

  1. Click Download lead-form QR code.

  2. Place it on:

    • Yard signs

    • Trucks and trailers

    • Business cards

    • Flyers and door hangers

    • Trade show signage

This tracks offline leads the same way as digital ads.

Keep your tracker clean

A few habits make Campaign Tracker more accurate:

  • Create one campaign per channel (don’t reuse the same link everywhere)

  • Only change campaign names when you’re sure the channel changed

  • Keep old campaigns if you want historical reporting

  • Use “Active campaign” status to focus on what’s running now

Question to pressure-test your setup:

  • If you paused all marketing tomorrow, could you still tell which channel produced last month’s best jobs?